The first Hot Wheels® cars roared into action in 1968 ...

and they’re still the coolest die-cast cars -- even after 40 years! Join us for all the excitement during this milestone celebration!

Discussions
Sneak Peeks
Hot Wheels® 40th Anniversary Designer’s Challenge: Chevrolet Chevroletor

Sneak a peek at the latest Hot Wheels® products -- before they're available!
News & Events
Collector Spotlight June 2008: Dave Geron

Colin Moser of Logan, Utah, knows a thing or two about growing things... including his fabulous Hot Wheels® collection! More...


For Phillip Bare, it was having his first son that started his obsession with our favorite little cars. More...